Global Streaming Platform Migration to AWS
Executive Summary
A leading Asia-Pacific streaming service successfully migrated 200+ microservices from on-premises infrastructure to AWS with zero downtime during peak traffic periods. Through strategic use of AWS managed services including ECS Fargate, Aurora PostgreSQL, and CloudFront, DG Global Technology delivered a 40% reduction in infrastructure costs while achieving 60% improvement in application performance and 99.99% uptime SLA.
Customer Background
The customer is a premier streaming platform serving the Asia-Pacific market with live and on-demand content including movies, TV series, sports, and original programming. The platform supports multiple languages and serves customers across 15 countries with an annual revenue exceeding $100M USD.
Key Stats: 500+ employees, 10+ million active subscribers, $100M+ annual revenue, serving 15 countries across Asia-Pacific
Business Challenge
The streaming service faced critical infrastructure challenges with their on-premises data centers that threatened business growth and customer satisfaction. Peak traffic during major sporting events and content launches caused performance degradation and occasional service disruptions.
Key Challenges:
- Scalability Limitations: On-premises infrastructure couldn't handle 10x traffic spikes during major live events
- High Operational Costs: Maintaining multiple data centers with 24/7 operations required significant capital and operational expenses
- Performance Issues: Average video startup time of 8-12 seconds was significantly impacting user experience and churn rates
- Deployment Complexity: Manual deployment processes took 4-6 hours with frequent rollback requirements
- Zero-Downtime Requirement: As a 24/7 streaming service, any migration had to occur without service interruption
- Geographic Latency: Serving ASEAN markets from centralized data centers resulted in poor performance for remote users
AWS Solution
DG Global Technology designed and implemented a comprehensive cloud-native architecture leveraging AWS managed services to ensure scalability, reliability, and cost-efficiency while maintaining zero downtime throughout the migration.
AWS Services Utilized
Amazon ECS Fargate
Containerized 200+ microservices for seamless scaling without server management, enabling automatic scaling based on demand
Amazon Aurora PostgreSQL
Migrated relational databases for 5x performance improvement with automated backups and Multi-AZ deployment
Amazon CloudFront
Global CDN with 200+ edge locations to deliver video content with low latency across ASEAN markets
Amazon ElastiCache (Redis)
Implemented caching layer for session management and content metadata, reducing database load by 70%
Amazon Route 53
DNS management with weighted routing for blue-green deployment strategy
AWS Application Load Balancer
Distributed traffic across multiple availability zones with health checks and automatic failover
Architecture Overview
The solution implements a modern microservices architecture with the following key components:
- Multi-Region Architecture: Primary region in Singapore (ap-southeast-1) with disaster recovery in Tokyo (ap-northeast-1)
- Blue-Green Deployment: Route 53 weighted routing enables zero-downtime deployments with instant rollback capability
- Auto-Scaling Strategy: ECS Fargate services scale based on CPU/memory utilization and custom CloudWatch metrics
- Content Delivery: CloudFront CDN caches static assets and video content at edge locations across Asia-Pacific
- Database Strategy: Aurora PostgreSQL with read replicas for reporting workloads, ElastiCache for session data
Implementation Details
Timeline: 6 months (Planning: 1 month, Migration: 4 months, Optimization: 1 month)
Team Size: 8 engineers (4 DG Global Technology, 4 customer internal team)
Migration Approach: Phased migration with 20 services per sprint
Key Implementation Steps
- Assessment & Planning: Conducted AWS Well-Architected Framework review, analyzed application dependencies, designed target architecture
- Environment Setup: Established AWS Organizations multi-account structure, implemented Infrastructure as Code using CloudFormation
- Pilot Migration: Migrated 20 non-critical services as proof of concept, validated performance benchmarks
- Phased Production Migration: Migrated services in waves of 20-30 per 2-week sprint using blue-green deployment
- Database Migration: Used AWS Database Migration Service (DMS) for initial data load with real-time replication
- Optimization & Handover: Implemented Reserved Instances and Savings Plans, fine-tuned auto-scaling policies
Results and Benefits
100%
Zero-Downtime Migration
60%
Performance Improvement
Quantifiable Results
- Zero-Downtime Migration: 100% uptime maintained throughout 6-month migration with no service disruption to 10M+ subscribers
- Cost Reduction: 40% reduction in infrastructure costs ($2.4M annual savings) through Reserved Instances and automated resource optimization
- Performance Improvement: 60% improvement in video startup time (from 8-12 seconds to 3-4 seconds), reducing user churn by 15%
- Scalability Achievement: Successfully handled 10x traffic spike (from 100K to 1M concurrent viewers) during FIFA World Cup streaming
- Deployment Speed: Reduced deployment time from 4-6 hours to 15 minutes with zero-downtime blue-green deployments
- Global Performance: 50% reduction in latency for users in Indonesia, Philippines, and Thailand through CloudFront edge locations
Business Impact
- Revenue Growth: 25% increase in subscriber acquisition rate due to improved platform performance and reliability
- Market Expansion: Successfully launched in 3 new ASEAN markets (Vietnam, Cambodia, Myanmar) using AWS multi-region capabilities
- Customer Satisfaction: Net Promoter Score (NPS) increased from 45 to 68 due to improved streaming quality and reliability
- Competitive Advantage: Faster time-to-market for new features (2-week release cycles vs. 8-week previously)
DG Global Technology's expertise in AWS managed services was instrumental in our successful cloud migration. They not only executed a flawless zero-downtime migration of our complex streaming platform, but also established a foundation for scalability that has enabled our rapid expansion across ASEAN markets. The 40% cost reduction combined with 60% performance improvement has exceeded our expectations and delivered measurable ROI within the first year.
— Michael Chen, Chief Technology Officer
About DG Global Technology
DG Global Technology is an AWS Advanced Consulting Partner and Managed Service Partner specializing in enterprise cloud transformation across ASEAN markets. With 50+ AWS certifications and 5+ years of partnership experience, we deliver comprehensive managed services including 24/7 monitoring, proactive optimization, security management, and cost governance.
Our team has successfully managed 100+ AWS workloads across media, e-commerce, financial services, and technology sectors, consistently achieving 99.99% uptime SLAs and 30-40% cost optimization.